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Campaign Monitor by Marigold

Campaign Monitor by Marigold

Overview

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.

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Recent Reviews

TrustRadius Insights

Campaign Monitor is a versatile email marketing software that has been widely used across various industries. Users have found the product …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 7 features
  • WYSIWYG email editor (9)
    8.0
    80%
  • A/B testing (22)
    7.0
    70%
  • Dynamic content (22)
    7.0
    70%

Reviewer Pros & Cons

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Pricing

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Lite

$9

Cloud
per month

Essentials

$19

Cloud
per month

Premier

$149

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.campaignmonitor.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $11 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.4
Avg 8.5
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Product Details

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold is an email marketing tool that helps entrepreneurs to grow their businesses by sending relevant newsletters, creating a reliable channel to grow engagement with their subscribers and promote loyal readership. Its templates, drag and drop interface and engagement-based segmentation help marketers to deliver targeted content to large lists of subscribers.

Campaign Monitor by Marigold Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Spam Testing

Additional Features

  • Supported: Mobile Ready Templates
  • Supported: Inbox Preview
  • Supported: Email Automation
  • Supported: Unlimited Contact Lists
  • Supported: List Segmentation
  • Supported: Custom Fields
  • Supported: Facebook Subscribe
  • Supported: Social Sharing
  • Supported: 24/7 Support
  • Supported: Personalization
  • Supported: Template Gallery
  • Supported: Branding

Campaign Monitor by Marigold Competitors

Campaign Monitor by Marigold Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesEnglish

Frequently Asked Questions

Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.

Campaign Monitor by Marigold starts at $11.

Ontraport, AWeber, and Brevo are common alternatives for Campaign Monitor by Marigold.

Reviewers rate WYSIWYG email editor highest, with a score of 8.

The most common users of Campaign Monitor by Marigold are from Small Businesses (1-50 employees).

Campaign Monitor by Marigold Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews and Ratings

(102)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Campaign Monitor is a versatile email marketing software that has been widely used across various industries. Users have found the product valuable for a range of use cases. For instance, it serves as a content editor and mail server, seamlessly integrating with social media apps, custom web apps, and more. This allows users to send out well-designed and effective communication pieces both internally and externally. Furthermore, Campaign Monitor is often utilized as a CRM, enabling users to personalize emails based on customer behavior and automate the email marketing process. This has proven particularly useful for reaching out to volunteers, program participants, donors, and board members effectively through newsletter marketing. The software also offers deep integration with popular platforms like Facebook apps, WordPress websites, and custom-built web apps.

One of the key benefits of Campaign Monitor is its ability to create segmented lists and send out mass campaigns. This versatility makes it suitable for organizations of all sizes. For example, a real estate company in Texas utilizes the software across their entire organization to deploy email marketing campaigns for new subscribers and clients. Additionally, Campaign Monitor plays a crucial role in promoting events, products, and services within an organization by the marketing department. It helps address the need for targeted communication with dentists, nurturing them with educational content until they are ready to send a case. Moreover, Campaign Monitor's integration with Salesforce proves to be a huge plus for users as it relates to contact records.

Users appreciate the simplicity and reliability of the software, along with its spam filters and reporting capabilities on list hygiene. With a wide range of email templates available, users find Campaign Monitor's templates highly customizable without requiring code modification. This user-friendly interface extends to the backend of the software as well. While users would appreciate deeper analytics in campaign stats presentation, they find that Campaign Monitor provides them with a range of analytics to make better decisions for their marketing strategies. Overall, Campaign Monitor has become a go-to solution for businesses looking to improve their email marketing efforts, offering easy management of lists and subscribers along with good support and compatibility with various plugins for other platforms.

Easy to use and navigate: Users find Campaign Monitor very easy to use and navigate, with an intuitive user interface that provides everything they need without the need for extensive searching. Many reviewers have stated this as a positive aspect of the platform.

Well-designed templates: The templates provided by Campaign Monitor are well-designed and mobile optimized, allowing users to create professional-looking emails and newsletters easily. Users appreciate the ability to customize the templates or create their own, even without web design experience. This feature has been praised by numerous reviewers.

Clean and easy email builder: The email builder in Campaign Monitor is clean and easy to use, enabling users to effortlessly insert images, links, texts, and make precise adjustments to every aspect of their campaigns. Several users have mentioned how simple it is to create visually appealing emails using this feature.

Limited Collaboration Features: Some users have expressed frustration with the lack of collaboration options in the email generator, as it has caused issues in the past when multiple team members were working on the same email campaign.

Restrictive Split Testing: Users find it limiting that split testing is only available for two variants, which can be restrictive for those who want to test multiple variations.

Inconvenient Social Sharing: Campaign Monitor lacks native social sharing features, requiring users to visit a third-party site to obtain social sharing buttons. Additionally, editing social cards within Campaign Monitor is not possible, resulting in unformatted preview images when shared on social media.

Users commonly recommend the following:

  1. Thoroughly research and compare Campaign Monitor with other platforms before making a decision. Users suggest fully learning how to use Campaign Monitor properly, as it may not be the most user-friendly tool out of the box. They also recommend considering the price of other software options before choosing Campaign Monitor.

  2. Users suggest trying Campaign Monitor if you want to optimize flow and project management, and develop various templates. They recommend Campaign Monitor for companies that handle a large number of customers, as it is easy to learn and offers excellent marketing automation capabilities. However, users also suggest considering competitors like Mailchimp for a less expensive option with less robust nurture emails.

  3. Users recommend Campaign Monitor for its simplicity in email creation, integration with other applications, and affordable pricing. They suggest creating professional-looking email templates and utilizing the dynamic reporting dashboard in Campaign Monitor. Users believe Campaign Monitor is the best option on the market for sending and managing campaigns, offering easy email creation and subscriber list management.

Overall, users highly recommend trying Campaign Monitor due to its powerful features, reasonable costs, and value for money. They suggest thoroughly researching and comparing it with other platforms to ensure it meets all requirements and pricing expectations.

Attribute Ratings

Reviews

(1-8 of 8)
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Score 10 out of 10
Vetted Review
Verified User
Campaign Monitor is used for email marketing by our marketing and sales departments. The software allows us to manage our email distribution lists and send communications to our clients and leads easily in one cohesive platform. The service allows us to create multiple templates and design and create and manage multiple lists based on our customers preferences.
  • Email Lists
  • Email Design
  • Organization
  • Functionality
  • Ease of Use
  • Customization Options
  • Integration with Outlook
  • Integration with Canva
I've used a lot of email marketing programs in the past and many of them were painfully clunky when it came to creating the designs. Campaign Monitor has been the easiest and most consistent in terms of design. How an email looks when you see it on the design page is how it looks when it is sent to email recipients.
Korey Migdal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Campaign Monitor as a mail server, integrating it with social media apps, custom web apps, and more. We use it as a content editor, email notification server, and many times we use the lists as our CRM depending on the client. The leading utility we realize with Campaign Monitor is to promote email marketing campaigns.
  • With Campaign Monitor, I can create, send, manage and track emails with great ease.
  • It has great templates, complete and responsive functionality that makes it easy to automate.
  • I love its high deliverability and excellent compatibility with mobile devices and computers.
  • It makes it easy to insert images, links, texts; it is effortless to use, and its functions can be customized according to marketing needs.
  • I can't find a way to know when other team members are working on an email campaign in the email generator; I wish they could improve this aspect.
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Campaign Monitor as our email marketing platform. We send emails like, EDMs, invitations, transactional emails, event communications, and automated responses. Marketing leads its use, but it is being used by other teams. We are using it in tandem with CRM/other database systems where we manage contacts.
  • Personalization: Being able to add many custom fields to personalize an email sent is great.
  • Viewing results: The reporting dashboards are simple and intuitive.
  • Transactional emails: It was super easy to hook up via Zapier.
  • API and connectors to other platforms.
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
It can't do some heavyweight enterprise stuff or customization, but we've traded that off for ease of use for multiple users who are not subject matter experts. The interface is intuitive, making activities like segmentation (particularly behavior-based: e.g. 'users who opened X campaign and did not click') and automation a lot easier to implement. I think this is great for a smaller-scale org that doesn't have a lot of tech/dev specialist resources.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses Campaign Monitor to design and send marketing emails to colleagues internally and to the external community as well. It specifically addresses the problem of creating effective and well-designed communication pieces.
  • A great drag-and-drop design interface.
  • Email is easily optimized for mobile devices.
  • Great choice of free templates, that all look great.
  • Verifying a domain is a difficult process.
  • No native social media sharing built-in.
Perfect for those just starting out, or looking to start crafting and sending marketing emails quickly.
However, pricing is not as competitive for smaller businesses or small organizations.
Brandon Mitchell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Campaign Monitor is used as one of our supplemental email platforms to IBM WCA. We use it occasionally for special offers and promotions on behalf of our clients.
  • Quick and Easy Sends - This platform is great for straightforward sends -- we can set up and send our emails within 5 minutes.
  • Live Map Reporting - Campaign Monitor gives real-time reporting of where in the world users are opening and interacting with your emails.
  • Easy to import Design aspects - Campaign Monitor gives the option to import templates in an easy-to-use way.
  • No WYSIWYG editor -- while there are options to edit the templates, they are extremely limited.
  • Limited Source Code / Live Template Change View -- CM doesn't seem to support live changes to the source code like most other platforms do. For example, if I wanted to update the line-height in the source code of an email, I'd have to save the code in CM, then go preview, then make changes again if needed. Most other platforms have the ability to give live code update previews as they're being made.
Campaign Monitor is best for straightforward sends where the template is already created via source code and there are only light segmenting options needed.
Nick Wynkoop | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We used CM as our mail server. We deeply integrated it with Facebook apps, WordPress websites, custom-built web apps and more. We used it as our content editor, email notifications server, and even used the lists as our CRM at times depending on the customer and the implementation. The perfect API and resell ability are what made it the one for us.
  • API
  • White Label / Resell
  • Usable
  • Simple templates
  • Inborn templates
  • WYSIWYG
Great for sending out app or store notification emails, subscription/newsletter emails, rss-driven emails. Great for reselling. Simple, takes little training of resell customers, yet still does it all.
Score 4 out of 10
Vetted Review
Verified User
Incentivized

Solving email marketing automation and updates back into SalesForce. Campaign Monitor (CM) allows us to send email without having to resort to using Outlook. Its always surprising to me how many businesses still use Outlook to send outbound marketing email.

While CM's email servers tend to not be as widely accepted by other businesses we market to, their support does do their best to help figure out what went wrong with hard bounces from blocked servers.

List/subscribers are easy to use and add/delete contacts from. Support is very good and responds quickly. Many plugins for other platforms.

I would also point out that the way that campaign stats are presented is not quite there as well. Would like some deeper dive ability to zoom in and out on a campaign.

  • CM is a great budget platform to use for outbound email.
  • Overall CM is a good company and easy to work with. They have great support but fall short in only a few areas. Would be a good starting out platform to use.
  • Email template editor is awful. Not as bad as say MS Dynamics CRM... But its more difficult than MailChimp. This is mainly my biggest pain point with CM.
If you have a large list you need to run through and validate, this is a good service. Pretty easy in import and export lists. Not too great for segmenting lists, there are better services that make it easier and more impactful.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Campaign Monitor to send out targeted emails to staff, monthly eNewsletters to stakeholders of our hospital and research updates from our research department. The application is used across the entire organization by a select few communication coordinators. It addresses the need for sending out professional, templated emails both internally and externally, while providing analytics and tracking statistics.
  • Once templates have been created, it is easy to use, especially for those who aren't versed in HTML coding.
  • Analytics are simple and more in-depth than some of its competitors, even offering metrics based on geography, email client type, device type, etc.
  • A/B testing is simple to use and effective, requiring minimal set up.
  • An HTML editing mode would be welcome, as the templates are currently very restrictive. While this is a good thing for people who don't have a coding or web design background, it severely limits the customizability.
  • Whitelisting seems to be an issue for some organizations, although this is likely also a function of the IT departments of those organizations.
  • While creating emails from a pre-made template is easy, if they wanted to totally remove the coding aspect, they could've implemented a WYSIWYG or drag-and-drop editor.
Campaign Monitor is suited to cases where the emails that you send are heavily templated, and will not deviate much from that template. We use it primarily for internal communications to staff as opposed to sending an Outlook email, as it provides us with stats on open rate, clickthrough, etc. It is less appropriate for cases where you anticipate a lot of deviation between email communications and would rather have full control over the look and feel of the email.
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